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’Ask for Ellen' returns with free crumpets this Easter

Isobel Lawrance

twenty fifth Mar 2024

Studying Time: 2 minutes

‘Ask for Ellen’ – return of  free crumpets this Easter

The college holidays will be daunting for fogeys. It’s a time of nice enjoyable, high quality time with the youngsters and superb recollections. However all of this may really feel overshadowed by the price of residing persevering with to chew. 

Being away from college means free college meals are placed on pause and prices can stack up for fogeys. Meals, vitality and leisure prices for six lengthy weeks can put a pressure on our wallets. Beforehand, Morrisons partnered with Heinz for the marketing campaign ‘Ask for Henry’, the place folks may get a free meal of a jacket potato and beans. Since then, Warburtons have once more partnered with the grocery store large to launch one other ‘Ask for Ellen’, to provide assist to households all through the college break. 

Ask for Ellen

Merely ‘Ask for Ellen’ at any Morrisons café and you’ll obtain a portion of two customary crumpets, with butter and jam at no cost. No questions requested, simply scrumptious meals for you and the youngsters. The initiative is known as after founder Ellen Warburton, who established the model in 1876. 

Ask for Ellen runs from March 25 to April 14 and might be out there to everybody, all day, day-after-day. T&Cs apply. Morrisons may also proceed to wreck its Children Eat Free initiative in its cafes, the place little ones can obtain a free meal with the acquisition of an grownup primary value £4.49 or extra. 

The Warburtons Basis 

Analysis by The Warburtons Basis discovered {that a} staggering 64% of fogeys are frightened in regards to the elevated prices of their baby being at house for the summer time. The survey of 1,000 mother and father of school-aged youngsters additionally discovered that folks assume the college holidays will value them nearly £200 further over the six weeks, as a consequence of childcare and household actions. Seventy-one per cent of respondents mentioned they’re making ready themselves to purchase extra snacks than regular to plan for day journeys and actions to maintain youngsters ate up the go. 

The analysis additionally revealed the added monetary stress going through households as faculties break up for the summer time. When questioned in regards to the typical six-week break, 58% of fogeys urged they must deal with further childcare prices as they juggle work and their youngsters. 

Chris Robust, Morrisons Café Shopping for Supervisor, mentioned:

‘Supporting our clients through the college holidays is extremely essential to us as we all know that many households fear about catering for extra meals which can be normally coated through the college time period time. We’re due to this fact happy to be partnering with Warburtons and providing our clients two toasted crumpets, with butter and jam once they go to a Morrisons café and Ask for Ellen.’ 


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