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How Brandon Sanderson’s Dragonsteel Used BackerKit to Drive Pre-Launch Pleasure


On the heels of launching the most-funded crowdfunding venture of all time, creator Brandon Sanderson and his firm, Dragonsteel Leisure, are bringing their highly-anticipated Phrases of Radiance Leatherbound marketing campaign to BackerKit on March fifth. Phrases of Radiance, a New York Occasions bestselling fantasy novel initially printed in 2014, is the second installment in Sanderson’s epic collection, The Stormlight Archive. Dragonsteel has come to BackerKit for the discharge of the leatherbound version of this beloved ebook with their followers in thoughts.

“We’ve already had an awesome relationship with BackerKit, utilizing their Pledge Supervisor to satisfy our final two campaigns,” the Dragonsteel staff says. “As soon as BackerKit launched their crowdfunding platform, we felt a streamlined course of on the identical platform would offer the perfect expertise for our followers. And BackerKit has performed an awesome job innovating their platform to convey our imaginative and prescient for the marketing campaign to life!”

By no means lacking a possibility to thrill and shock, Dragonsteel hasn’t waited till launch day to ship particular treats to their devoted following. Within the lead-up to March fifth, they’ve been utilizing BackerKit to attach with their followers and construct pleasure months forward of the marketing campaign.

Bringing group along with BackerKit Launch Celebration

In a latest video, Sanderson explains that one cause why he has continued to crowdfund through the years is as a result of it’s a enjoyable strategy to convey his group collectively.

Crowdfunding is by definition a communal endeavor. However that interaction between creator and backer doesn’t should be restricted to a creator launching a venture and a backer pledging. There are such a lot of extra alternatives for interplay, collaboration, and relationship-building. Probably the most memorable campaigns take their communities on a journey. The creators ask their viewers for suggestions, share cool issues they’re engaged on, and discover methods to thrill followers alongside the way in which.

The Dragonsteel staff retains their group on the forefront of what they do. In truth, the thought of group is one in all their core values. Within the weeks main as much as the Phrases of Radiance Leatherbound marketing campaign, the staff has been utilizing Launch Celebration on BackerKit to start out a dialogue with their group and introduce them to their new venture.

Launch Celebration permits creators to show a crowdfunding launch into an occasion. It permits them to faucet into the power and pleasure that occur on day one and lengthen that all through the marketing campaign and past. Creators can host a Launch Celebration web page and expertise and use it to collect and activate followers earlier than launch, arrange dialog starters like polls, and livestream the countdown to launch.

As you may anticipate from an creator recognized for growing engrossing fantasy worlds, Sanderson and the Dragonsteel staff have engaged their group like storytellers, week by week, constructing extra anticipation for the launch. For the previous two months, they’ve launched follower-exclusive content material by their Launch Celebration web page. Followers got early entry to this new content material as soon as they logged into BackerKit and adopted the Phrases of Radiance Leatherbound venture.

A screenshot of a project update from Dragonsteel's Launch Party page indicating that the update includes follower-exclusive content

While you’re a crowdfunding creator who needs to unfold the phrase about your venture, utilizing Launch Celebration on this manner not solely allows you to nurture your group but in addition incentivizes folks to observe the venture whereas giving them one thing particular in return. “We have now a historical past of transparency and engagement with our followers,” the Dragonsteel staff says. “And BackerKit supplied a manner for us to simply proceed that with this marketing campaign.”

Since January, Dragonsteel has used these content material releases to share movies concerning the world of the Stormlight Archive and the characters that exist inside it. They begin conversations by asking their group questions thematically linked to the content material. For instance, when sharing a video that delves into the lore of the Dustbringers — an order of magic customers with damaging powers — they ask “what bodily merchandise would you ‘uninvent’ for those who might?”

Every content material launch is sort of a new chapter in an unfolding narrative, providing the group glimpses into the upcoming marketing campaign. The Launch Celebration web page gives a platform for the group to actively take part on this new crowdfunding journey and creates an area for them to have a good time a shared ardour. Because the Dragonsteel staff engages their group on a weekly foundation, they get priceless insights into what excites their followers and are in a position to deepen the connection they’ve with them.

A screenshot of a project update from the Dragonsteel Launch Party page that describes the Dustbringer order.

With the discharge of the follower-exclusive content material main as much as the launch, followers have been given a style of what’s to come back. However the Dragonsteel staff assures us that the journey is way from over. “As one in all Brandon’s characters famously says, there’s at all times one other secret! Discover out on March 5, 2024.”

Take a look at the Phrases of Radiance Leatherbound marketing campaign at present!



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