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Podcast recognition is rising: Meet the Founding father of Message Heard


Don’t make investments except you’re ready to lose all the cash you make investments. This can be a excessive danger funding and you’re unlikely to be protected if one thing goes unsuitable. Take 2 minutes to be taught extra.

Between 2023 and 2028, market analysts predict that the podcast trade will develop by round ~$15bn USD.

Enter Message Heard: the award-winning podcast firm, producing editorial & branded reveals, monetising viewers and exploiting IP.

With purchasers together with Amazon, Spotify and the BBC, their success can be mirrored of their robust retention and recurring income mannequin, with over 70% of income coming from returning purchasers.

We sat down with the Founder & CEO, Luke Warren, to seek out out extra about their Seedrs marketing campaign.

We’re so excited to be supporting your fundraising marketing campaign. What made you select fairness crowdfunding at the moment to lift funding for your small business?

After we determined we needed to hunt funding, we reviewed quite a few choices and took recommendation from quite a few funding consultants. Because of the recommendation, we determined that fairness crowdfunding was the right method for Message Heard at the moment, the important thing causes being:

  • Simplicity
  • Price
  • Help and recommendation accessible

We imagine that an organization with a high quality podcasting providing is an efficient match with the Seedrs funding neighborhood, as podcasts more and more type a part of everybody’s life, whether or not that’s for informative functions or leisure from a wealthy vein of storytelling.

You declare that you’re “extra than simply creators of authentic content material” – might you discuss us via the way you imagine Message Heard is disrupting the market?

The podcast market is in itself a disruptor. It has modified ceaselessly the best way audio is perceived, utilised by enterprise and naturally consumed by us all. Enabled by new know-how and pushed by demand, Message Heard has been on the slicing fringe of that disruption since its founding 6 years in the past.

You’ve skilled some unbelievable income development over the previous few years, what have been a number of the principal drivers?

To start with, high quality is on the coronary heart of all we do: the tales we inform, the method we take to sound high quality and every part that encompasses.

This quality-first precept is mirrored within the awards we win for our work, inclusive of: The ‘Greatest True Crime Award’ on the British Podcast awards, or ‘Greatest Podcast’ on the Lovvies, amongst an entire host of others.

Secondly, the Message Heard enterprise mannequin integrates a number of content material – and subsequently income – streams. Our breadth of provide throughout Branded, Editorial and Co-Productions and Commissions differentiates us from our competitors and has allowed us to develop sooner than the market.

We’ve made vital funding within the MH Discovery Technique, which permits purchasers to make smarter and higher selections in how they use podcasts. It allows MH to construct belief with new purchasers, permits returning purchasers to proceed to unlock nice concepts and permits the MH group to be extra environment friendly in the place we deploy our abilities and at what stage. This belief leads us to promote on to our current and increasing purchasers bases time and time once more, with over 70% of purchasers offering us with repeat enterprise and recurring income consequently.

Lastly, one among our key development drivers has been the Message Heard business partnership mannequin – the ‘pressure multiplier’. Our focus has been on growing  relationships with main gamers, resembling:

  • The CAA, one of many largest expertise businesses on the planet
  • Our just lately signed partnership with manufacturing firm Hidden Gentle, based by Hillary Clinton, Chelsea Clinton & Sam Branson
  • Our integration with the Metropolis College broadcast journalism course
  • Our partnership work world wide with The Guardian Basis.

Finally, we imagine our success thus far has been right down to our clear deal with the best way we go to market, the proactive and built-in course of we deploy to make sure efficient promoting, our quality-first manufacturing providers and the scalable method we undertake which is supported by our CRM system.

Discuss us via your group: what expertise do it’s important to make this enterprise successful, and what key hires are you trying to make sooner or later?

Earlier than founding Message Heard I had been each a journalist and documentary maker, primarily at VICE and the BBC. I had been a founding member of varied media organisations the place my key focus had been scaling, partaking and monetising younger discerning audiences.

Our Head of Manufacturing has been with the enterprise for the reason that begin in 2018, and Head of Gross sales since early 2021. The group are suitably expert and efficient, and are integral in constructing the long run success.

I’m ably supported by the remainder of the Board, Louise, Andrew & Richard, who’ve individually collected vital and related enterprise expertise throughout a few years.

The Message Heard group at the moment consist of seven fastidiously chosen full-time staff accountable for Gross sales, Advertising and marketing, Manufacturing and Operations. The core group is complemented with quite a few contractors who present help as a versatile useful resource in all sides of the enterprise.

With the proceeds from this spherical, might be investing additional in gross sales & advertising and manufacturing useful resource (in each sense of the phrase).

Why ought to our traders be excited in regards to the subsequent 12 months of Message Heard’s journey?

We’ll construct on the inspiration that has already develop into established.

We plan to resume our deal with the monetisation of our providing through:

  • the sale of sponsorship & promoting
  • reside occasions particular to particular person serie
  • optimising the connection with CAA to promote IP to threerd social gathering networks, streamers & studios.

Vice-versa, we’ll look to create podcasts from the prevailing IP of different networks or studios.

We can even discover media adaptation into TV & movie, utilizing our new relationship with Hidden Gentle and others.

Lastly, however not least, we’ll prolong our suite of analytical instruments, to supply buyer and viewers perception to help purchasers with their very own choice, thus making buying from MH once more all the better and a way more easy choice.

We imagine the following 24 months are pivotal for MH, as we put all our present initiatives into follow, for the mutual good thing about all.


Thanks in your time in speaking via your marketing campaign with us!

Message Heard is now reside Seedrs, looking for funding to additional rework the facility of storytelling.

Discover out extra in regards to the marketing campaign, and ask extra questions on to the founders, right here.

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