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The State of Investing & Crypto in numerous markets


2020 was a 12 months of great development within the cryptocurrency trade. We noticed Bitcoin attain new highs, as famend monetary establishments invested on this revolutionary asset class and enthusiasm throughout the market bounced again.

Final 12 months, bitFlyer Europe performed the survey in European nations measuring the consciousness and religion within the way forward for crypto. Again then two thirds of Europeans admitted to having religion that cryptocurrencies will nonetheless exist in 10 years’ time, nevertheless the bulk are nonetheless unsure how they are going to be used.

In September 2020, when evaluating our information from 2020 to 2018, we’ve seen a rise in accounts opened by customers of their 20s within the first half of 2020 at group stage.

As a world cryptocurrency alternate that has places of work, amongst others, in San Francisco, CA, and Tokyo, Japan, this time we determined to dive deep into the present state of investing and cryptocurrencies within the US and Japan, and discover the variations between these two huge and attention-grabbing markets. Our survey focused 3000 contributors aged 20-59 throughout Japan and the US.


Key findings from our analysis:

  • Two-thirds of individuals within the US stated they’re considering investing extra in monetary belongings in 2021.
  • 30% of Individuals suppose Bitcoin/Cryptocurrencies will likely be a sexy funding this 12 months, making it two instances extra common than Gold and the 4th most chosen asset. The most well-liked asset was shares at 54%.
  • 82% of the US inhabitants has heard about cryptocurrencies.
  • Roughly 20% of respondents within the US are at present utilizing or have used cryptocurrencies up to now.
  • 76% of individuals within the US which have heard about crypto have a constructive notion about cryptocurrencies as an funding. In Japan, 78% of the respondents have a unfavourable notion, displaying a reasonably robust distinction between the 2 areas.
  • Our analysis reveals that the present market sentiment amongst American traders is very bullish in comparison with the Japanese, reinforcing the argument that the final run-up in value was primarily pushed by US traders.

The State of Investing

Our analysis reveals that 82% of individuals within the US put money into monetary belongings, with virtually a 3rd of the inhabitants allocating over 1 / 4 of their internet price into investments. However, in Japan, 69% of individuals don’t put money into monetary belongings, displaying a big distinction throughout the 2 areas.

In each the US and Japan, males have a tendency to take a position greater than girls, whereas additionally allocating a better share of their internet price into their investments.

There’s additionally a big distinction within the outlook for investing this 12 months. 68% of respondents within the US are planning to take a position or proceed investing, whereas that determine is solely 18% in Japan.

Why are folks investing in 2021?

Throughout the globe, probably the most common causes folks need to make investments this 12 months is to put together for the long run and enhance their long-term internet price. A big share of respondents need to diversify their revenue by means of investments and consider that investing is the strongest and quickest manner to develop their capital.

“With a view to construct your wealth, you’ll want to make investments your cash. Investing means that you can put your cash in automobiles which have the potential to earn robust charges of return. When you do not make investments, you’re lacking out on alternatives to extend your monetary price.” — (male in his 30s, US)

After final 12 months’s occasions, extra persons are taking note of the market in hopes of capitalizing on a potential financial rebound this 12 months.

“This can be a nice time to take a position, hopefully issues can solely get higher and go up.” (feminine in her 30s, US)

Low rates of interest are additionally fueling folks’s motivation to allocate their wealth into funding belongings. We are able to see the same development in Japan.

“Curiosity is just too low for deposits and financial savings. I believe it’s higher to handle your capital with some threat” — (male in his 40s, Japan).

Why are folks not trying to put money into monetary belongings?

There’s an attention-grabbing distinction in why persons are not trying to make investments throughout the 2 areas. Some of the common the reason why folks within the US are usually not planning to take a position this 12 months is due to monetary challenges created by the COVID-19 disaster.

“I’ve no job at present, so no revenue. Cannot make investments what you do not have” — (male in his 30s, US)

“Cash could be very tight because of the pandemic” — (feminine in her 30s, US)

Our information reveals that, logically, folks with decrease incomes are 40% much less prone to make investments. This, amidst the latest surge in COVID-19 instances and modifications in energy within the US, has elevated folks’s uncertainty and worry of what’s going to occur subsequent on the macroeconomic stage.

What’s most attention-grabbing, nevertheless, is that the primary motive why Individuals don’t make investments isn’t due to the dangers of shedding cash. They primarily don’t do it as a result of they don’t have the mandatory sources. In Japan, it’s a special story.

Whereas the financial impression from the COVID-19 disaster additionally impacted many individuals’s potential to put money into Japan, the vast majority of those that stated that they don’t seem to be trying to make investments highlighted the potential dangers related to investing, relatively than a scarcity of sources to take action.

“I do not wish to lose even 0.0001% of my cash. I do not wish to put money into something that has the danger of shedding even a small amount of cash. Nonetheless, if there’s a no-risk, high-return funding, I’ll positively do it” (male in his 40s in Japan)

“I believe funding is identical as playing. I do not wish to do harmful issues like shedding cash.” (Male in his 30s in Japan)

“I do not know the best way to do it, and it appears that there’s a excessive threat of loss.” (feminine in her 30s in Japan)

There’s a transparent distinction within the sentiment in the direction of investing between the 2 areas. We see folks within the US being much more open to investing and having an even bigger want to diversify their revenue by means of investing. In Japan folks are inclined to have a way more cautious stance.

The State of Crypto

Cryptocurrency adoption is greater within the US than it’s in Japan. Within the US, 22% of respondents have invested in crypto sooner or later – over 4 instances greater than Japan.

Equally with investing, the sentiment in the direction of cryptocurrencies is lots stronger within the US than it’s in Japan. 76% of the respondents within the US who’ve heard about cryptocurrencies have a constructive notion about cryptocurrencies as an funding, whereas in Japan it was the exact opposite.

What’s driving folks’s constructive notion about cryptocurrencies?

Folks like cryptocurrencies within the US and Japan for very related causes. Some of the common ones is the rising recognition of cryptocurrencies and its exceptional rise in value, which makes it a really enticing funding.

“Cryptos are rising at a quick fee and I really feel they’ll continue to grow and be very worthwhile” (male in his 20s, US)

“I noticed within the information that the worth has elevated not too long ago” (male in his 20s in Japan)

But it surely’s not solely its run-up in value that’s getting folks’s consideration. Many respondents highlighted crypto’s worth propositions and consider in its long-term worth.

“I really feel [cryptocurrencies] put you in management versus huge Wall avenue corporations. You should buy/promote 24/7. Some have fastened amount versus shares that may all the time concern new shares and so forth” (male in his 50s, US)

“Cryptocurrency appears to be gaining momentum with the fallout of world and nationwide forex techniques.” (feminine in her 20s, US)

Furthermore, in 2020 we noticed a wave of establishments coming into the cryptocurrency house, and folks within the US observed. Institutional participation solidified folks’s long-term outlook for crypto, and even their notion of it.

“Massive establishments have been beginning to purchase crypto, which might drive up shortage and subsequently the worth. That, and after a decade it doesn’t appear to be it’s going anyplace anytime quickly.” (male in his 20s, US)

“I selected constructive as a result of I positively suppose it has leveled out now. At first it was positively unfavourable (from what I heard). I believe it’s a brand new manner of investing.” (Feminine in her 20s, US)

Why do folks have unfavourable perceptions about cryptocurrencies?

Whereas the value of Bitcoin has elevated over 250% within the final 12 months, many individuals are nonetheless afraid of its excessive value volatility.

Moreover, after seeing many incidents akin to hacks and experiences from mass media, many are involved in regards to the crypto’s safety dangers and utilization at present. In Japan, the place the overwhelming majority of individuals have unfavourable perceptions about crypto, these safety issues have been paramount and deep-rooted into folks’s perceptions.

“There was a digital forex incident within the information some time in the past.” — (male in his 40s, Japan)

“There’s a chance of somebody stealing it” — (male in his 30s, Japan)

Lastly, as with every new expertise, there’s a huge studying curve.

“I don’t know sufficient about it to have a constructive opinion” — (feminine in her 30s, US)

Many individuals don’t perceive cryptocurrencies nicely sufficient with the intention to make a correct judgment about them, which finally impacts their notion. As folks study extra about cryptocurrencies, we will count on this to alter sooner or later.

Which funding belongings do folks suppose will likely be most engaging in 2021?

54% of respondents suppose shares will likely be a sexy funding in 2021, making it the hottest asset within the US.

Crypto was two instances extra common than Gold and in addition the 4th hottest asset, as 30% of Individuals consider will probably be an enticing funding alternative. In Japan, crypto was the fifth hottest asset, as folks favored different funding automobiles akin to Mutual Funds and FX.

Diving deeper into the completely different segments, we noticed that for traders within the US with the highest stage of expertise crypto was the third hottest asset. This group highlighted the excessive development that cryptocurrencies have skilled these days and consider will probably be probably the most worthwhile investments.

“ETFs are simple and low price foundation, actual property will all the time produce earnings and bitcoin is gaining steam and can proceed to in 2021” — (male in his 40s with greater than 10 years of funding expertise, US)

However, crypto was the second hottest asset amongst the least skilled traders. Crypto’s run-up in value and rising adoption spiked the curiosity of this group, which need to capitalize on the newest tendencies out there.

Wrapping up

A major share of Individuals need to make investments this 12 months, as they view it as one of many best methods to extend their wealth. The other was true in Japan, the place traders have a extra conservative stance.

Furthermore, the adoption of cryptocurrencies within the US has grown considerably during the last 12 months, as we’ve seen an rising variety of American firms allocating capital into this new asset class and increasing their providers to cowl this revolutionary expertise. The market sentiment is at present very constructive, particularly when in comparison with the Japanese market.

The outlook for cryptocurrencies this 12 months appears very promising within the US because it continues rising in recognition, particularly with the brand new era of traders which favored the asset greater than anybody else. This may be a very good signal for Europe as training about cryptocurrency and the need to diversify funding portfolios is all the time rising.

Regardless of the bearish sentiment in Japan, it stays as probably the most vital markets on the planet and with probably the most structured regulatory frameworks globally.

Since 2014, our mission as a worldwide firm has been to supply the only and most safe strategy to entry cryptocurrencies all over the world. We plan to proceed specializing in providing the best stage of safety to our clients and new merchandise to offer extra worth.





Survey methodology

  • Survey interval: January 5, 2021-January 11, 2021
  • Goal group: A complete of three,000 shoppers (20-59 years previous) residing within the US and Japanese markets. Japan n = 2,000, USA n = 1,000
  • The information of every market adjusts the composition of gender and age primarily based on the census outcomes in order that the tendencies of shoppers within the surveyed nations are appropriately mirrored.
  • Survey methodology: WEB questionnaire survey

* When utilizing the survey outcomes of this launch, please specify [Survey by bitFlyer USA.].


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