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Thought Decanter Declares Strategic Partnership with FMG


SAN DIEGO, Calif., March 7, 2024 Thought Decanter, a video advertising and marketing company that helps monetary advisors write, file, produce, and market distinctive, custom-created movies, at this time introduced a partnership with FMG to carry {custom} movies to the web site platform. 

FMG is the trade’s main monetary advisor web site supplier and just lately launched a brand new Premium Web site providing that gives advisors with enhanced customization choices and design assist. By the partnership, Thought Decanter will now allow FMG’s prospects to file movies within the consolation of their workplace that work completely throughout the specs of their FMG web site. The bundle contains assist planning, taking pictures, and producing video that may seamlessly combine with all new FMG Premium Web sites. Advisors can use the providing to supply a background video used for the “hero” part of their web site or file an “about us” video. For many who have an interest, there may be additionally the flexibility to get {custom} story scripting and reside efficiency teaching throughout recording periods. The partnership is designed for advisors who need to modernize their web site and enhance search engine marketing by including {custom} movies and desire a resolution that’s each compliant and easy to execute.

“First impressions are lasting, and that’s true to your web site,” stated Thought Decanter Co-founder Laura Garfield. “Whenever you add the eye-catching movement of a {custom} background video to the highest of your homepage, you make a robust, memorable impression … and that goes a good distance!”

“Your web site is your new reception space. It’s the place prospects type a primary impression and determine whether or not they need to take the following step,” stated Susan Theder, CMO at FMG. “Video has been confirmed to extend the time guests spend in your web site, in addition to enhance conversions. But many advisors don’t know the right way to produce an expert video that’s worthy of being on their public web site, and as soon as they do, they need assistance including and positioning it in the perfect place on their web site. That’s why this partnership is such a win-win. We’re excited to make it simpler for advisors to leverage video to raise their model picture to face out from their opponents.”

Create, Interact, and Convert with this Turnkey Resolution

  1. For each present FMG web site prospects and advisors who’re new to the platform, Thought Decanter will ship out a pop-up studio and direct a distant shoot to file {custom} video. The gear features a mild and two mild stands, however the centerpiece for the file session is a distant studio app downloaded to the advisor’s telephone. Reside directing and training by the app from an Thought Decanter coach ensures nice pictures are captured.
  2. As soon as the recording is completed, the video clips are uploaded from the advisor’s telephone to Thought Decanter’s crew {of professional} editors. The completed video is delivered to the advisor for evaluate after which to FMG to be constructed into the “hero” spot on the prime of the homepage.
  3. Advisors wanting so as to add an additional {custom} contact to their web site even have the choice to supply a private “About Us” video that may also be added to the homepage. The Thought Decanter crew will assist plan, script, file, and edit this video, starring the advisor and the advisory crew. And it’s all achieved remotely!

“With our distant studio, as an alternative of internet hosting a manufacturing crew in your workplace for a day, we’re getting your web site video achieved in 90 minutes,” stated Thought Decanter Co-founder Sharon Gottula. “Advisors have the prospect so as to add studio-quality video to their web sites with out the expense or trouble of an on-site shoot.”

About Thought Decanter

Established in 2014 by Laura Garfield and Sharon Gottula, Thought Decanter believes within the energy of video. Garfield is a former broadcast journalist. Gottula has 20+ years {of professional} pictures and multimedia videography expertise. This revolutionary inventive video company not solely helps monetary advisors create participating video content material, but additionally has the trade data to advise on boosting the agency’s and particular person advisors’ video advertising and marketing efforts. From constructing belief with present purchasers and strategic companions, to changing extra prospects to purchasers and rising the enterprise, video is a robust communication device – and Thought Decanter has a perfected a platform and array of service choices that enchantment to any advisor who desires to be seen as essentially the most credible, personable authority of their group and/or discipline. Along with nurturing shopper relationships and interesting prospects, video additionally has nice search engine and viral sharing advantages. Utilizing Thought Decanter has produced 1000’s of movies for advisors by the distant video service, and tons of of economic advisors have watched their follow develop whereas saving themselves time, cash, and complications. Study extra at www.IdeaDecanter.com

About FMG

FMG powers an all-in-one advertising and marketing expertise platform designed for monetary advisors and insurance coverage brokers. With trendy web sites, e-mail and social media instruments, multimedia content material, and extra, FMG’s award-winning advertising and marketing suite makes it simple to construct your model, keep in contact with purchasers, and develop what you are promoting — all from one platform. Our options remedy essentially the most time-consuming advertising and marketing duties, supporting your digital presence so you possibly can deal with what you do greatest: serving to your purchasers. With over 40,000 prospects, FMG affords an answer to match your advertising and marketing objectives. Whether or not you’re simply beginning or trying to broaden what you are promoting additional, our experience is displaying off yours. Click on right here to study extra.

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