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Trying Again at Pintopia 2023, Trying Ahead to Pintopia 2024


Final 12 months, BackerKit launched our first-ever Pintopia, a cooperative crowdfunding occasion for enamel pin designs. Our aim was to have fun and facilitate communication and collaboration between creators whereas permitting backers to find new creators. Throughout 2023’s occasion, 20 tasks from a various group of creators all launched on BackerKit on the similar time — and all 20 have been efficiently funded.

Teamwork makes the dream work

Our first Pintopia cohort consisted of creators with totally different ranges of expertise in crowdfunding and enamel pin design. The BackerKit group labored with members, educating them the way to set themselves up for fulfillment and offering them with an area on our Discord server the place they might study from one another and share recommendation.

One superb side of crowdfunding is how information and greatest practices are exchanged from creator to creator. So it was vital for us to develop an ecosystem the place members may go from DIY (do-it-yourself) creators to DIT (do-it-together) creators, amplifying their influence and artistry by way of collaboration.

When creators group up, the success of 1 challenge has a ripple impact that enables everybody to learn. We noticed this concept play out in so many thrilling methods throughout Pintopia. First, the creators grew to become a neighborhood, supporting one another at each stage of the occasion.

Katie Bacigalupi, creator of Historical past of Floral Fads, says, “It felt like a group effort. All of us rooted for each other and needed to see one another succeed.” Launching a challenge by yourself takes quite a lot of exhausting work, however when you’ve got one other creator there in your nook, somebody you possibly can bounce concepts off of or ask for steerage, it makes it simpler to beat challenges and finally succeed. Asherbee, creator of Connoisseur Ghoulfriends, says, “Typically, being solo is simply actually troublesome, however it was good to see us all work out points collectively.”

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We additionally noticed the ripple results of this collaboration in the best way that backers interacted with Pintopia tasks. When everybody launches on the similar time, it’s sort of like a buffet for backers, and so they have an opportunity to find creators they could not have in any other case been uncovered to. They will get their glow-in-the-dark cat pins, their film moth pins, their skateboarding breakfast meals pins, and a lot extra! In the long run, 80% of every creator’s pledges got here from the communities of different creators.

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Lastly, launching as a cohort created enjoyable alternatives for members to work on designs collectively. Throughout Pintopia, anybody who backed three or extra tasks obtained an unique collab pin. To develop these designs, three totally different creator pairs teamed up and melded their particular person types collectively.

“It was a delight working with Carrie of Aspenhearted to create our Jupiter Purring design for Pintopia,” says Carly Ok, creator of Cosmic Stability. “It was a ton of enjoyable to see what they did with my easy planet design. Plus, it was simply actually cool to work with a fellow creator on one thing like a pin. That was a brand new expertise for me.”

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This was an opportunity for these six pin designers to stretch their inventive boundaries and experiment. And in doing so, they have been capable of supply one thing particular to backers who supported their work.

By the point Pintopia had ended, not solely had all 20 creators’ tasks funded, however there have been additionally almost 1,200 distinctive backers. Half of these backers pledged to a couple of creator, and 27 passionate pin followers backed all 20.

The BackerKit group had a good time serving to creators join with one another and is thrilled that backers have been capable of rating some implausible pins. One of many issues we’re most pleased with was that Pintopia introduced new creators to crowdfunding and helped give them the boldness, instruments, and assets to proceed launching tasks. Carly Ok says, “Pintopia was my first profitable enterprise into the crowdfunding world. It lastly bought me the place I knew I may very well be, and actually put me ready the place I may actively study and develop.”

Prepare for the subsequent Pintopia

We had such a blast in the course of the first Pintopia that there was no query — we needed to do it once more. This 12 months, 125+ creators can be taking part. Meaning extra designs for you! Every creator will launch a solo pin assortment and group up with one other Pintopia participant to design two distinctive collaborative pins. Pintopia launches on Thursday, March twenty eighth at 10 AM PT and ends on Thursday, April 18th at 1 PM PT. We look ahead to seeing you there!

Try this 12 months’s taking part creators immediately!



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